Marketing 2024 WAEC Past Questions
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Marketing 2024 WAEC Past Questions (OBEJECTIVE)

Marketing 2024 WAEC Past Questions is now available for those that are preparing to start their examination. Because we have your best interest at hard that is why we hve decided to put this up for you.

In this Post, you are going to see the full Objective questions for Marketing 2024 WAEC past questions. Do well to study it as WAEC has the history of repeating their questions multiple time at every year. Without further waste of time, let’s get started.

Marketing 2024 WAEC Past Questions

Below are the Marketing 2024 WAEC past questions;

1. A source of primary data for marketing research is
  • A. inventory report
  • B. customer’s feedback
  • C. marketing budget
  • D. sales report
2. The systematic process of obtaining and analyzing data to provide information for marketing decision making is
  • A. market forecasting
  • B. market segmentation
  • C. marketing planning
  • D. marketing research
3

Use the information above to answer this question

The inscription V-Cough on the product is an example of a

  • A. patent
  • B. brand name
  • C. copyright
  • D. trademark
4

Use the information above to answer this question

The part represented by the letter Z is the

  • A. brand
  • B. copyright
  • C. package
  • D. label
5. Which of the following pricing strategies is used by wholesalers of industrial goods?
  • A. Penetration pricing
  • B. Cost-plus pricing
  • C. Demand based pricing
  • D. Haggling pricing

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6. Which of the following factors would influence a company’s decision to change its production process?
  • A. Demographic factor
  • B. Social factor
  • C. Political factor
  • D. Technological factor
7. The need for an item backed by the ability to pay by a consumer is
  • A. utility
  • B. want
  • C. demand
  • D. exchange

8. A specialised facility used for the storage of fruits and vegetables is

  • A. silo
  • B. tank
  • C. refrigerator
  • D. barn

9. Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

Which of the following advertising media would be suitable for the company?

  • A. Radio
  • B. magazine
  • C. Newspaper
  • D. Television
10. Use the following information to answer this question

ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.

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A benefit the company would derive from advertising the product is

  • A. increase in competition
  • B. increase in market share
  • C. decrease in tax liabilities
  • D. decrease in production cost
11. The process of bringing products to the attention of prospective customers is
  • A. promotion
  • B. distribution
  • C. labelling
  • D. branding
12. The last stage in the buying decision process is the
  • A. information search
  • B. purchase decision
  • C. post-purchase behaviour
  • D. evaluation of alternatives
13. Which of the following factors is not a price determinant?
  • A. Consumer’s culture
  • B. Level of demand
  • C. Cost of production
  • D. Competitor’s prices

14. An activity performed in a warehouse is

  • A. production of goods
  • B. sorting and labelling
  • C. purchasing of raw materials
  • D. repairs and maintenance
15. Which of the following items is an example of primary product?
  • A. Cotten
  • B. Head tie
  • C. Shirt
  • D.

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16. Iron ore is classified as
  • A. semi-finished product
  • B. primary product
  • C. consumer product
  • D. secondary product
17. The factors that influence the performance of marketing activities of a firm is marketing
  • A. orientation
  • B. environment
  • C. audit
  • D. intelligence
18. Use of the following information to answer this question

BIK Ltd has developed a new health application for the public.

Which of the following means would be used by the company to make the service available to the target market?

  • A. Mail order business
  • B. Direct marketing
  • C. Internet
  • D. Merchandising
19. Use of the following information to answer this question

BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?

  • A. Producer ——–Agent —————Retailer ————–>Consumer
  • B. Producer ————–> Retailer ——————–> Consumer
  • C. Producer ————-> Consumer
  • D. Producer —————> Wholesaler ————–> Retailer ————–>Consumer
20. Which of the following institutions is not a marketing intermediary?
  • A. Financial firms
  • B. Major distributors
  • C. Wholesalers
  • D. Retailers

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21. An orientation that holds that a company’s decision should include consumer satisfaction and community development is
  • A. selling product
  • B. societal marketing concept
  • C. production concept
  • D. product concept
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22. A delivery note that accompanies goods to the buyer shows
  • A. discount on goods bought
  • B. quality of goods bought
  • C. price of goods bought
  • D. quantity of goods bought
23. The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
  • A. production concept
  • B. product concept
  • C. societal concept
  • D. selling concept
24. A form of sales promotion that rewards customers for consistently purchasing a company;s product is
  • A. sales contest
  • B. quantity discount
  • C. loyalty scheme
  • D. promotional allowance
25. Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

OJ Ltd is an example of

  • A. a reseller market
  • B. a consumer market
  • C. an industrial market
  • D. a government market

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26. Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

Ernest Super Market is classified as

  • A. a producer
  • B. a retailer
  • C. an agent
  • D. a wholesaler
27. Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?
  • A. Psychological pricing
  • B. Skimming pricing
  • C. Competitive pricing
  • D. Penetrating pricing
28. Air transport is preferred to other modes because it is
  • A. faster in transporting goods for long distance
  • B. relatively cheaper than other modes
  • C. suitable for door-to-door services
  • D. affected by weather conditions
29. Use the following information to answer the question

The yam sellers in Aleshinloye trading area in Kano formed an organization.

What type of organization formed by the yam sellers is a

  • A. market union
  • B. trade union
  • C. trade association
  • D. market operator
30. Use the following information to answer the question

The yam sellers in Aleshinloye trading area in Kano formed an organization.

Which of the following functions would be performed by the organization?

  • A. Provision of overdraft to members
  • B. Rendering security services to members
  • C. Disseminating information to members
  • D. Provision of employment to members

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31. Use the following information to answer the question

The yam sellers in Aleshinloye trading area in Kano formed an organization.

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Which of the following reasons would have informed the formation of the association? To

  • A. provide warehouse facilities to producers
  • B. provide insurance services to members
  • C. advertise goods for producers
  • D. protect the interest of members
32. A person who carries out point-of-sales promotion is
  • A. a merchandiser
  • B. a retailer
  • C. a wholesaler
  • D. an agent
33. An organizational factor that influences a manager’s decision to but raw materials from a particular source is company’s
  • A. structure
  • B. procedure
  • C. reward system
  • D. image
34. Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?
  • A. Availability of the mode
  • B. Government policies
  • C. Quantity of the product
  • D. Cost of the mode
35. A product that is brought frequently on impulse at lower price is
  • A. convenience goods
  • B. speciality goods
  • C. unsought goods
  • D. industrial goods

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36. A source of financing option available to a provision store owner is
  • A. issue of debentures
  • B. leasing
  • C. sale of shares
  • D. personal savings
37. Use the following information to answer this question

Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Muyi is regarded as

  • A. a broker
  • B. a retailer
  • C. an entrepreneur
  • D. an agent
38. Use the following information to answer this question

Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Which of the following factors would have influenced the choice of the location of the poultry business?

  • A. Nearness to the market
  • B. Nearness to financial institution
  • C. Government policy
  • D. Accessibility to good roads
39. Sales promotion is important because it enhables a business to
  • A. create competition between different products
  • B. fix prices for its products and services
  • C. locate customers in different areas
  • D. stimulate demand for its products
40. The set of variables a confectionery company uses to execute its marketing strategy is marketing
  • A. mix
  • B. plan
  • C. policy
  • D. tactics

Frequently Asked Questions

Do WAEC repeat questions?

Yes, they have high chances of being repeated

Is WAEC very hard?

Though it might look hard but they are easy to pss.

Conclusion

Here you have it, The Complete past questions For WAEC Marketing, if you have any other question, you can reach out to us through the comment section.

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